Style Analytics is a resource for data-driven fashion insights, research, and forecasting. The Instagram and TikTok account are run by Molly Rooyakkers, who is a researcher, data analyst, and strategist based in Amsterdam, Netherlands. She specialises in conducting market research, analysing consumer behaviour, and delivering actionable insights to solve complex questions about people’s motivations and behaviour.
She offers freelance trend and market research services, delivering actionable research reports to brands and creatives within the beauty and fashion space. She also dabbles in freelance writing for fashion media outlets. Her insights have been featured in Vogue Business, and she writes a quarterly fashion column for Morning FYI’s BURN AFTER READING newsletter.
You can reach out to her through email via info@mollyrooyakkers.com, by visiting mollyrooyakkers.com, by using the contact form on this website, or by sending a DM to Style Analytics on Instagram.